Unstoppable Brain

“In Unstoppable Brain, Dr. Kyra Bobinet merges groundbreaking neuroscience
with practical wisdom, offering a transformative approach to behavior change.
Having co-taught with Dr. Bobinet at Stanford University, I witnessed
firsthand her profound impact on students, guiding them through the
complexities of patient engagement with clarity and compassion. This book is a
testament to her deep understanding of the human mind and its potential for
change. Dr. Bobinet masterfully demystifies the neuroscience behind our
habitual responses and introduces the revolutionary concept of the habenula's
role in motivation and behavior control.

This work is not just a book; it's a blueprint for anyone seeking to bridge
the ‘know-do gap’ and harness their innate power for lasting change. It’s an
essential read for healthcare professionals, educators, and anyone yearning to
unlock their unstoppable brain.”

Larry Chu, MD, MS, MSc
Professor, AIM Lab Director, Stanford School of Medicine

“Unstoppable Brain by Dr. Kyra Bobinet is the book we all need right now! Who
would have thought one could take complex scientific concepts and not only
explain them clearly but sprinkle in the quotes and stories that result in a
true page-turner? Through the concept of ‘Failure Disease,’ Dr. Bobinet shows
us how to recognize and overcome the many internal voices of failure that hold
us back from living our best lives. Her approach, rooted in neuroscience,
offers a fresh perspective on how we can think differently. The result is at
once steeped in science but easy to understand as well as motivating and even
inspiring. Dr. Bobinet’s writing is clear and concise, making it easy for
anyone to understand and apply the concepts to their own lives. She boils it
down beautifully into a series of actionable steps that will help anyone
achieve their goals. Unstoppable Brain is a must-read for anyone looking to
live a more healthy and fulfilling life.”

Joseph Kvedar, MD
Professor, Harvard Medical School

“A fresh, alternative perspective, Unstoppable Brain is a thought-provoking
approach to motivation science. In it, Dr. Bobinet outlines the importance of
the habenula for regulating failures and she shares practical concrete steps
for reaching one’s full potential. A must read for anyone who strives to make
lasting and meaningful changes.”

Jeni L. Burnette, PhD
Professor of Psychology, North Carolina State University

“As a physician who specializes in obesity, time after time I see patients
desperate to lose weight, be initially successful, only to fall back into old
habits and regain the weight. It’s as if we are at constant war with
ourselves. Finally, Dr. Bobinet compellingly shares new science that helps
explain why, despite our best intentions, it’s biologically so hard to reach
and sustain our goals. This groundbreaking book examines the biology of
failure and can help reframe the shame and guilt that follows when we
invariably falter. Better than that, it gives us a roadmap on how to change
our self-dialogue to achieve lasting success. Dr. Bobbinet artfully weaves
science into a guide to help us better understand how our brains can work
against us and how we can get on the same team to live our best lives.”

Susan Wolver, MD, FACP, FOMA
Associate Professor, General Internal Medicine, Virginia Commonwealth
University Medical Weight Loss Program; Diplomate, American Board of Obesity
Medicine

“Since I began working with Dr. Kyra Bobinet over a decade ago, I have been
impressed with her quest for the truth about how we, as humans, can change our
behavior for the better. Her latest book, Unstoppable Brain, may be the most
significant book ever produced on this topic. Beyond habits and app’s,
Unstoppable Brain delivers practical, science-based strategies that can
increase the efficacy of health interventions and workplace well-being at-
large.”

David J. Hoke
Workforce Well-Being Leader; Former Senior Director Associate of Health and
Well-Being, Walmart

“For as long as I’ve known Dr. Bobinet, she’s been driven to help people
harness the natural forces in and around us. In Unstoppable Brain, she takes
that philosophy to deep extremes, examining the most personal, unique “who we
are” there is: our brain. With accessible, thoughtful, caring prose, science,
and stories, she shows us a path through our internal and external challenges
to a life of genuine motivation, growth and a contentment. This book is an
offering from Kyra’s brain to ours. It is a gift of knowledge and guidance,
delivered with passion, humility, and heart.”

Jeff Kreisler
Head of Behavioral Science, JP Morgan; Bestselling Author, Dollars and Sense:
How We Misthink Money and How to Spend Smarter

“Unstoppable Brain is an exhilarating fusion of science, psychology, and
captivating real-world narratives that ignite empowerment. With a masterful
blend of research and storytelling, Kyra unveils the intriguing reasons behind
the pitfalls of common methods like tracking, dieting, and goal-setting,
shedding light on how they trigger the habenula's ‘failure detection.’ This
insightful book introduces the concept of ‘Failure Disease,’ guiding readers
through recognizing and conquering the internal voices of failure, while
diving into the profound revelations of long-term neuroscience research,
illuminating the secrets of habits and lifestyle change. Embracing the power
of reframing, fostering a growth mindset, and embracing ‘iteration,’
Unstoppable Brain equips readers with the tools to neutralize failure’s grip
and stay relentlessly motivated in their pursuit of success.”

Liz Kwo, MD, MBA, MPH
Author, DigitalMD; Revolutionizing the Future of Healthcare

“In Unstoppable Brain, Dr. Kyra Bobinet offers an incisive and fresh view of
what plagues our healthcare and weight loss industries, dives into the science
behind what is wrong with the status quo, and explains how we might better tap
into the power of the human brain to achieve lasting health and well-being.”

Beth McMahon
Healthcare Executive; Strategic Client Advisor

“Accurate, compelling, and powerful! Dr. Kyra Bobinet masterfully bridges the
latest neuroscience research with actionable strategies to unleash your full
potential and live your most inspired life. By understanding how our brains
work, we can see our motivational pitfalls and take steps toward positive
change. Unstoppable Brain is an invaluable guide for self-development,
offering transformative wisdom that transcends the ordinary.”

Allison Feduccia, PhD
Neuropharmacologist

“This book, Unstoppable Brain, gives the reader the power of choice in a world
that often feels like its on repeat. It allows you to take a real look at your
own daily “performances” so you may decide if you are behaving at your highest
or if you’re tired of being on auto-pilot. A life of authenticity, purpose,
and passion awaits. Read this book if you’re ready for the growth that you
have always deserved.”

Baabiitaw Boyd
Mille Lacs Band of Ojibwe

“Sustained healthful behavior change is a holy grail for so many of us—from
both a personal and professional perspective. In Unstoppable Brain, Dr. Kyra
Bobinet, drawing upon years of experience in the field of wellness and her in-
depth study of neuroscience, provides with us a novel approach to achieving
this elusive goal.

This book offers us a fresh perspective on performance and failure, and a new
set of tools to optimize and release our innate motivation. It is a hopeful,
compassionate, and practical approach to becoming the best we can be and
living the best life we can live.”

Zeev Neuwirth, MD
Healthcare Executive; Author, Reframing Healthcare and Beyond the Walls

“Unstoppable Brain by Dr. Kyra Bobinet is an important and engaging book that
educates the reader on the science behind behavior change and how to finally
make it stick. Her scientific yet accessible exploration of the brain regions
newly identified as being implicated in shutting down our motivation after
perceiving failure is an epiphany. Unstoppable Brain is a seminal work in the
field of behavioural neuroscience and is a must-read for anyone looking to
develop healthier, sustainable, ...