Summary: The Art of Social Media, Review and Analysis of Kawasaki and Fitzpatrick's Book
EAN13
9782511041086
Éditeur
Business Book Summaries
Date de publication
Langue
anglais
Fiches UNIMARC
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Summary: The Art of Social Media

Review and Analysis of Kawasaki and Fitzpatrick's Book

Business Book Summaries

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The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of
Social Media: Power Tips for Power Users".

This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's
book "The Art of Social Media" explains how social media has become one of the
most effective ways to market a product, promote a business and communicate
with customers. In fact, social media is now so important that it can make or
break your marketing campaign. This means that it is essential to learn how to
use it effectively, by becoming a "power user". There are just three steps
involved in becoming a social media power user: build your foundation, amass
digital assets and then go to market as required. This summary will take you
through every step to ensure you get the most out of social media and extract
maximum returns for your marketing dollar.

Added-value of this summary:
• Save time
• Understand key principles
• Expand your marketing skills

To learn more, read "The Art of Social Media" and learn to use social media to
your advantage.
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