The american challenge

"The signs and instruments of power are no longer armed legions or raw
materials or capital... The wealth we seek does not lie in the earth or in
numbers of men or in machines, but in the human spirit. And particularly in
the ability of men to think and to create.' -- Jean-Jacques Servan-Schreiber
in his international bestseller, The American Challenge.

The American Challenge was 50 years ahead of its time in its appraisal of
Europe, industrialization, the global economy and digital future, and the
sclerosis of French politics. A new generation of French and Europeans can now
rediscover it and take measure of all that still remains to be accomplished to
bring to fruition the post-war European dream.
"The world we live in is very much the world Servan-Schreiber imagined,'
Professor Paul Krugman writes in his preface to this ebook edition, further
adding that "JJSS was an incredibly insightful prophet.'

With its radically new economic and political vision, The American Challenge
was a bestseller when first published in 1967. Selling over 2 million copies
in France and more than 10 million throughout the world, the book was
translated and published in 16 languages and 26 countries.
This first ebook edition provides the original edition's text in its entirety.
Available from all major online retailers, it includes a new preface by New
York Times op-ed contributor and Nobel Prize winner in Economics, Paul
Krugman, acclaiming a book that "marked a whole generation.'

Praise for "The American Challenge":
"The American Challenge, was not only a game changer for European–American
relations, it also provided a new and innovative conception of national
competitiveness. The book was a true catalyst in the creation of the World
Economic Forum.'- Klaus Schwab, Founder and Chairman, The World Economic Forum

"Jean-Jacques Servan-Schreiber first put forth his bold vision of accelerating
American prosperity back in 1967. While this outcome seemed inevitable at the
time, half a century later we have fallen far short of that future. The
reissue of his landmark book serves as a clarion call for our stagnant
civilization to find a way back to the optimistic future of the 1960s.' -
Peter Thiel, Co-Founder of Paypal, Managing Partner of the Founders' Fund
"Jean-Jacques Servan-Schreiber was a true humanist. He understood the
importance of the sovereignty for the people in the wake of European
colonialism, as well as the potential in federating resources in an
increasingly multipolar world, exemplified by his support of the European
integration. He also foresaw the possibilities and challenges of modern
technology.' - Nicolas Berggruen, President, Berggruen Institute on Governance

"The American Challenge is an excellent, vigorous and modern book – that is to
say, one free of many of the usual shortcomings and repetitiveness of
commonplace thinking.' - Valéry Giscard d'Estaing, President of France,
1974-1981

"The American Challenge is at the top of the best seller lists. For a tome
rich in statistics and dealing with the world of economic and corporate
development, computers, satellites and the rivalries of industrial power
blocs, this is an astonishing success. If Marx had done as well with "Das
Kapital', we might all be waving red flags and eating caviar.' - New York
Times, May 19, 1968